Influencer Marketing vs. Paid Ads (especially on Meta) – We’ve been asked this 101 times, and they’re hard to compare. But here are some pros and cons.

Have you seen the famous Vogue Business report about Gen Z consumers breaking the Marketing Funnel? We totally agree… But here’s our additional two cents.

Influencer marketing is a powerful tool for brands looking to reach their target audiences and scale. We break down all its nitty gritty details and step-by-step process here.

As much of an impact good content can have on marketing, other factors play a role. Time is one of them. Here’s when to post on TikTok.

Short-form video trends this year have begun spitting out newer terms like CGC and EGC. We’re here to help set them apart.

With these steps, increase your chances of working with the influencers your audience loves, and ones your brand aligns with.

There’s a new way to up your brand’s social media game ー Influencer Whitelisting. Read on to learn how to maximise this new strategy.

What is UGC? Here’s how it differs from influencer content, and why it’s fast emerging the medium of choice for brands.

If you’re looking to sell more (which, news flash: most brands are), you need to understand your customer. Get to the root of their wants, needs and desires.

Feeling a bit hesitant to stray away from old-reliable Facebook ads? This blog post might help you decide which marketing tool would be best added to your brand’s strategy.

With so much online noise, it can feel impossible to cut through. But what if we told you there was a cheaper way to triple your clicks and build trust?