Performance-driven influencer marketing and user-generated content

This all depends on what you’re after. If you would like them to, then 100%.

Our strategies work best when tapping into the influencers’ audiences and followers. It’s important this is decided before your campaign commences, to save on campaign timeline delays later. We negotiate a minimum time period that the content needs to remain on their feed as well, so there’s no deleting after only a week – get your content the airtime it deserves.

It sure is possible – We can get you creators on hand to purely produce content for you to use as you wish.

Negotiating ad usage rights sometimes will incur an additional fee on the influencer’s end.

We aim to get you the most out of each piece of content, and this includes ad rights. On occasion, an influencer may elect to charge an additional fee for this, or provide time parameters in which the ads are allowed to run.

Our reporting capabilities have proven to be one of Sticki’s main differentiators (*as shouted out by some of our clients, past and present).

Our system of monthly reports outline key performance metrics for your campaign as a whole – including every creator and every piece of content within your campaign. Whilst every report can (and will) be tailored to what you’re area, typically they cover four key areas:

• Total Campaign Performance Data: Reach, impressions, likes, comments, shares, total views, total followers, total engagements, engagement rate, reach rates, cost per engagement, cost per thousand impressions, cost per view, and any ROI information.
  
  
• Campaign Audience Analysis: Age, location, gender, and any other key demographic traits of creators – we’ll break these down for you, so you don’t have to.

Beyond these data points, we provide qualitative insights into trends and the content itself too: Find out about it ALL, with more Sticki report inclusions like:

• Overall Campaign Sentiment: We’ll provide an executive analysis featuring any notable comments, shares, themes and more, to explore what worked / what didn’t.
  
  
• Findings & Insights: On both content and creator level, we’ll report on more stats (e.g. average watch time, best value creators, etc.) to uncover information like: What made your top-performer tick? Why did viewers drop-off after a specific watch time? Which hooks resonated with your audience best? All of these insights will be taken into the next round, supporting new ideas and new iterations to trial.

This all comes down to negotiations. At the end of the day, it’s your brand, but it’s the influencers work and their faces attached. We aim to get you as much ownership of the content as possible, and our team will go after whatever your requirements are.

If you’re after UGC, this typically includes full usage rights (including paid!) in-perpetuity.

For influencers, where applicable, we will negotiate on your behalf to find a sweet spot between your needs and the creators’ rates.

Organic UGC is great for word of mouth and for having content for your brand. But it’s not what we do. Sticki specialises in creating performance-driven content backed by data that works.

Our psychology-backed briefing method ensures that our content pieces have the highest likelihood of conversion, and are created by professional creators that are representative of your brand and your target audience, ensuring that Sticki content = high quality content that sticks.

Sticki is an end-to-end content agency that manages, develops and scales UGC and Influencer Marketing campaigns. Our approach is simple. Backed by data, our performance-driven content strategies connect our clients (i.e. your brand) with creators who not only fit your target, but can use their social presence to speak to them too.

We will bring to life creator campaigns that launch, measure and scale your online presence.

Explore examples of our work and past campaigns here.

We help you save time with our cutting-edge tech that evaluates millions of creators to find your perfect match(es) alongside our talent experts whose fortes lie in briefing masterpieces.

Sticki delivers the full start-to-finish process on all things UGC and Influencer Marketing.

Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.

As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.

Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.

In short, Sticki is not a cookie cutter, off the shelf solution.

But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.

At the moment, we have four main services.

Find out about our:

• Influencer Marketing Services, that enlist the help of talented and beloved Aussie creators to spread the word about your brand via the mouthpiece of their own channels.
• UGC Services, to secure a pipeline of high-performing user-generated content, for you to repurpose wherever you fancy – on socials, ads, websites… World is your oyster.
• Mass-Micro Creator Campaigns, to boost reach through broadcasting your brand messaging through the profiles of a large quantity of micro-influencers.
• Photography & Content Creation Services, for a fresh suite of brand assets and imagery ranging from eCommerce product photography to GIFs and lifestyle shoots.

But if your wildest dreams involve a creator or content, we can usually make it happen…

Once you’ve started working on a campaign with us, the Sticki Discovery Tool will help in sourcing any influencer globally.

Via analysis of creator profiles and demographic details across every content-first social media channel, filtered by content niches, keywords, growth and engagement metrics, we’ll find talent that not only look like your target audience, but can speak to them too.

Throughout the campaign process, our team will happily share any information on creator or campaign performance. You just won’t be able to log into the tech platform or database on your own time, but we sure can pull lists and data points for you (*just tell us what you want!)

If you aren’t a customer, subscribe for updates on when our tech will be released to market.

This all depends on what you’re after. If you would like them to, then 100%.

Our strategies work best when tapping into the influencers’ audiences and followers. It’s important this is decided before your campaign commences, to save on campaign timeline delays later. We negotiate a minimum time period that the content needs to remain on their feed as well, so there’s no deleting after only a week – get your content the airtime it deserves.

It sure is possible – We can get you creators on hand to purely produce content for you to use as you wish.

Negotiating ad usage rights sometimes will incur an additional fee on the influencer’s end.

We aim to get you the most out of each piece of content, and this includes ad rights. On occasion, an influencer may elect to charge an additional fee for this, or provide time parameters in which the ads are allowed to run.

Our reporting capabilities have proven to be one of Sticki’s main differentiators (*as shouted out by some of our clients, past and present).

Our system of monthly reports outline key performance metrics for your campaign as a whole – including every creator and every piece of content within your campaign. Whilst every report can (and will) be tailored to what you’re area, typically they cover four key areas:

• Total Campaign Performance Data: Reach, impressions, likes, comments, shares, total views, total followers, total engagements, engagement rate, reach rates, cost per engagement, cost per thousand impressions, cost per view, and any ROI information.
  
  
• Campaign Audience Analysis: Age, location, gender, and any other key demographic traits of creators – we’ll break these down for you, so you don’t have to.

Beyond these data points, we provide qualitative insights into trends and the content itself too: Find out about it ALL, with more Sticki report inclusions like:

• Overall Campaign Sentiment: We’ll provide an executive analysis featuring any notable comments, shares, themes and more, to explore what worked / what didn’t.
  
  
• Findings & Insights: On both content and creator level, we’ll report on more stats (e.g. average watch time, best value creators, etc.) to uncover information like: What made your top-performer tick? Why did viewers drop-off after a specific watch time? Which hooks resonated with your audience best? All of these insights will be taken into the next round, supporting new ideas and new iterations to trial.

This all comes down to negotiations. At the end of the day, it’s your brand, but it’s the influencers work and their faces attached. We aim to get you as much ownership of the content as possible, and our team will go after whatever your requirements are.

If you’re after UGC, this typically includes full usage rights (including paid!) in-perpetuity.

For influencers, where applicable, we will negotiate on your behalf to find a sweet spot between your needs and the creators’ rates.

Organic UGC is great for word of mouth and for having content for your brand. But it’s not what we do. Sticki specialises in creating performance-driven content backed by data that works.

Our psychology-backed briefing method ensures that our content pieces have the highest likelihood of conversion, and are created by professional creators that are representative of your brand and your target audience, ensuring that Sticki content = high quality content that sticks.

Sticki is an end-to-end content agency that manages, develops and scales UGC and Influencer Marketing campaigns. Our approach is simple. Backed by data, our performance-driven content strategies connect our clients (i.e. your brand) with creators who not only fit your target, but can use their social presence to speak to them too.

We will bring to life creator campaigns that launch, measure and scale your online presence.

Explore examples of our work and past campaigns here.

We help you save time with our cutting-edge tech that evaluates millions of creators to find your perfect match(es) alongside our talent experts whose fortes lie in briefing masterpieces.

Sticki delivers the full start-to-finish process on all things UGC and Influencer Marketing.

Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.

As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.

Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.

In short, Sticki is not a cookie cutter, off the shelf solution.

But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.

At the moment, we have four main services.

Find out about our:

• Influencer Marketing Services, that enlist the help of talented and beloved Aussie creators to spread the word about your brand via the mouthpiece of their own channels.
• UGC Services, to secure a pipeline of high-performing user-generated content, for you to repurpose wherever you fancy – on socials, ads, websites… World is your oyster.
• Mass-Micro Creator Campaigns, to boost reach through broadcasting your brand messaging through the profiles of a large quantity of micro-influencers.
• Photography & Content Creation Services, for a fresh suite of brand assets and imagery ranging from eCommerce product photography to GIFs and lifestyle shoots.

But if your wildest dreams involve a creator or content, we can usually make it happen…

Once you’ve started working on a campaign with us, the Sticki Discovery Tool will help in sourcing any influencer globally.

Via analysis of creator profiles and demographic details across every content-first social media channel, filtered by content niches, keywords, growth and engagement metrics, we’ll find talent that not only look like your target audience, but can speak to them too.

Throughout the campaign process, our team will happily share any information on creator or campaign performance. You just won’t be able to log into the tech platform or database on your own time, but we sure can pull lists and data points for you (*just tell us what you want!)

If you aren’t a customer, subscribe for updates on when our tech will be released to market.