Welcome to the very first edition of Sticki’s Content Awards.
Think of it as a little Hall of Fame, where every month, we call out five standout moments from our Australian content creators that made us stop scrolling, double-tap, laugh, and occasionally even gasp (no, really).
From jaw-dropping backflips to drool-worthy recipes, we’re here to celebrate the bold, the creative; the downright unforgettable user generated content (UGC) and influencer marketing campaigns that kept audiences hooked across all channels.
Organic posts or paid advertising, there’s no strict criteria — just vibes, vision, and a whole lot of applause for the stuff that had us saying: “Yeah, that deserves an award.”
Not just delicious but weight-loss friendly too, @suzie_petropoulos and Mingle brought to life a recipe for butter chicken that’s as easy on the eyes as it is on the taste buds. And we aren’t rating this with no rhyme or reason.
This is prime Instagram influencer marketing.
Viewers LOVED this save-for-later recipe from a trusted food influencer, which racked up 5 days, 14 hours, 49 minutes, and 41 seconds in watch-time within a week. With 634 likes, 1k+ comments, and 541 shares (and counting), UGC examples like these perfectly prove how authentic content converts and drives increased engagement.
Shoppers flocked to Woolies and Coles for their Mingle fix, which even the fussiest of eaters love – a true win for any influencer agency like ourselves.
Ever heard of Lithgow? Thanks to a favourite Australian influencer of ours (@michaeldrake11) embarking on a road trip dressed to the nines in VEGEMITE’s Winter merch, now you have.
A story about loosening the grip and leaning into creators’ authenticity, Michael’s spontaneous dart-decides-roadtrip series made for an immensely fun brand partnership – one smashed it out the park… Plus an extra 3h drive away!
By showing their unique takes on creative briefs, creators like Michael bring influencer marketing strategy to life, especially when it comes to targeting niche audiences looking for genuine and relatable content.
Yes, this is a 1:33 minute long piece of content. Yes, we watched the entire thing multiple times. Because who doesn’t love tea? And @chloebaradinsky spilled it all in her Hinge profile AND this influencer collaboration – which is nothing but a green flag to us.
From her love of the Federal Budget to Kyrgyzstan, to the guy that cooked her prawn pasta the night before (but isn’t quite the new dad for King Julien yet?), Chloe's storytelling and unfiltered charm highlights the power of finding the right influencers.
UGC video has a way of securing targeted reach through letting all types of influencers share their realest selves. So, this award = No-brainer, self-explanatory, beyond well-deserved, embodying UGC best practices in influencer marketing to a T.
Not just the best mani but the best bedtime routine, this one goes to @itsannieeed in our campaign with Buff Studios. At Sticki, a decent number of us get our nails done every month (much like Annie) and since jumping on the Buff nail care train, every manicure’s looking better and healthier than the next.
You could say we’ve been influenced by product reviews like this.
When thinking about the growing influencer marketplace in Australia, micro-influencers should always be in the forefront of your mind – even if you’re just at the stage of setting goals and KPIs.
But back to the content collaboration: These stunning nails and cosy vibes have us wishing we could jump straight into our PJs – but not after putting on The Scrub, The Cream, The Balm… Everything from Buff, really.
“Wow your flip on the Cadillac was amaze!”
That’s a comment we yoinked straight from the comments on @shan.kerr’s TikTok, and we’re absolutely in agreement with the post’s comments and feedback. At One Hot Yoga & Pilates, Shan took pilates to an acrobatic level, proving that the Cadillac isn’t just for stretches – it’s for showstoppers that reel in audience interaction.
This content piece left viewers (and us) in awe, capturing both the workout’s energy and the studio’s vibe in a way that demonstrates how influencer agencies can tap on all the benefits of influencer marketing simply by letting UGC creators do their thing.
Safe to say, Shan’s flip set a whole new bar for what it means to flow at One Hot Yoga.
And that’s a wrap on this month’s awards!
Huge shoutout to the Australian content creators and influencers (incl. micro-influencers, macro-influencers, the occasional celebrity influencer) who brought these campaigns to life and reminded us of the benefits of influencer marketing and the absolute need for strong brand alignment.
These moments captured the essence of influencer collaboration, UGC marketing, engagement metrics that matter, AND the creativity that our agency loves to celebrate.
As always, if you’re in the market for a UGC agency or an influencer marketing agency in Australia (specifically one endorsed by AiMCO), we’re so ready to take that big ol’ slice of influencer management off your plate. Just get in touch here.
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