Sticki is a team of passionate creatives, marketers and strategists
Backed by our knowledge of the digital marketing space, we’re your one-stop shop for all things content, creators and influencers.
An idea in 2021, and an agency in 2022, Sticki quickly established itself as global brands' go-to, full service creator and influencer marketing agency.
Over the last few years, we’ve remained purposefully diverse, dipping our toes into each and every niche, with all our services backed by data.
Our TeamOur team of creative & strategy experts.
Straight Up
Whether it’s having those tough conversations that help you grow, or cutting out all the bulls***, everything we do is clearly communicated and 100% straight up.
Transparent
Our entire process is built on transparency. From creator rates to performance statistics, our client relationships are stronger because of it. Marketing has a trust problem and we're not here to add to it.
Instinctive
Backed by data, led by gut. We've done the work enough times to know when the numbers need a second look and when the obvious move isn't the right one.
Courageous
We ask why, then ask it four more times. Comfortable isn't a strategy. We'll back a bold idea over a safe one every time, because safe rarely moves the needle.
Knowledgable
We don't gatekeep what we know. Whether it's a client, a creator or a new hire, we'd rather teach than hoard information. Good ideas get better when more people understand them.
Storytellers
Every brand has a story worth telling, most just don't know how to tell it yet. We find the angle, shape the narrative and make sure it actually lands with the people who matter.
Trusted by 100+ leading brands
From FMCG favourites to selling out marathons, our diverse range of clients gives us exposure to the intricacies of the creator realm.
.png)
.png)
What our clients are saying
"Sticki has been outstanding throughout this campaign. The guidance they've provided to the creators has been thoughtful, strategic and incredibly well considered. It's clear the team have a strong understanding of both content strategy and social media, and it's made a real difference to the quality of the content. I've been genuinely impressed.
Honestly, this is the first time in over 10 years of working with an agency such as yours that I truly feel excited with content that 100% aligns with what we are trying to achieve. Looking forward to building on this momentum and working together on future campaigns."
"We have had an excellent experience with the Sticki team. I found the way they managed the project very efficient, from briefing, creator selectors, video review, editing, through to distribution. The UGC content their creators have delivered have all been very authentic, engaging and have performed well and exceeded our campaign goals.
I could not recommend them more highly to other marketers looking for content creators or influencer marketing, across any industry”
"Working with Sticki has been a fantastic experience. The team consistently delivers high-quality creators that align with our brand, while making the entire process seamless and easy to manage. They are proactive, collaborative, and genuinely invested in achieving the best outcomes for our campaigns. Their communication is always clear, they're quick to provide solutions when needed, and they make collaboration feel effortless.
We value our partnership with Sticki and appreciate the dedication and positive energy the team brings to every project and meeting. We look forward to continuing to work together on future campaigns."
"Sticki managed our UGC campaigns from start to finish, from creator sourcing and briefing through to content reviews and feedback. As a team with limited time or knowledge surrounding UGC, we found it helpful that they offered the option to champion the whole process and have us only needed for approvals and sign-offs.
The content has also performed well for us on Meta. Having content created with paid social in mind has made a real difference to our results."
"Working with Sticki has been easy from day one. In partnership with DataSauce across paid media strategies, the Sticki team have taken the time to understand our brand and work to overlay performance insights. The highest performing content has come from identifying a fantastic creator who was already a customer of ours. The result is authentic, high-performing content and a partnership we value highly."
It has been an absolute pleasure working with Sticki for our retail campaigns. From setting clear project timelines and vetting quality creators, to handling negotiations and offering creative direction. They nailed the brief at every stage and connected us with fantastic creators we would not have discovered on our own.
"In my experience working with social media agencies, what really sets Sticki apart is how genuinely invested the team is in our brand and our success. They feel like an extension of our own team. They know Yumi’s inside out, care about our products as much as we do, and bring the right mix of strategic thinking, creativity and agility to every brief.
Importantly, they develop campaigns with a commercial lens, thinking beyond engagement to how their activations can support commercial outcomes. From building our social presence to delivering creator campaigns that have generated millions of views and supported solid sales results, Sticki has been a fantastic partner in helping us grow our brand and connect with consumers in fresh and relevant ways."
"Partnering with Sticki has been such a positive experience. The team are incredibly easy to work with, responsive and collaborative, and they really take the time to understand our brand and what we’re trying to achieve. Throughout the entire process, from briefing to final execution, the partnership is always so strong. They really make it feel like you are working alongside your own team members day to day. Could not recommend working with Sticki any more!"
Frequently Asked Questions
Whether you’re looking for the answer to specific question, or just want to find out a bit more about us, you’ve landed in the right place.
This all depends on what you’re after. If you would like them to, then 100%.
Our strategies work best when tapping into the influencers’ audiences and followers. It’s important this is decided before your campaign commences, to save on campaign timeline delays later. We negotiate a minimum time period that the content needs to remain on their feed as well, so there’s no deleting after only a week – get your content the airtime it deserves.
It sure is possible – We can get you creators on hand to purely produce content for you to use as you wish.
Negotiating ad usage rights sometimes will incur an additional fee on the influencer’s end.
We aim to get you the most out of each piece of content, and this includes ad rights. On occasion, an influencer may elect to charge an additional fee for this, or provide time parameters in which the ads are allowed to run.
Our reporting capabilities have proven to be one of Sticki’s main differentiators (*as shouted out by some of our clients, past and present).
Our system of monthly reports outline key performance metrics for your campaign as a whole – including every creator and every piece of content within your campaign. Whilst every report can (and will) be tailored to what you’re area, typically they cover four key areas:
- Total Campaign Performance Data: Reach, impressions, likes, comments, shares, total views, total followers, total engagements, engagement rate, reach rates, cost per engagement, cost per thousand impressions, cost per view, and any ROI information.
- Campaign Audience Analysis: Age, location, gender, and any other key demographic traits of creators – we’ll break these down for you, so you don’t have to.
Beyond these data points, we provide qualitative insights into trends and the content itself too: Find out about it ALL, with more Sticki report inclusions like:
- Overall Campaign Sentiment: We’ll provide an executive analysis featuring any notable comments, shares, themes and more, to explore what worked / what didn’t.
- Findings & Insights: On both content and creator level, we’ll report on more stats (e.g. average watch time, best value creators, etc.) to uncover information like: What made your top-performer tick? Why did viewers drop-off after a specific watch time? Which hooks resonated with your audience best? All of these insights will be taken into the next round, supporting new ideas and new iterations to trial.
This all comes down to negotiations. At the end of the day, it’s your brand, but it’s the influencers work and their faces attached. We aim to get you as much ownership of the content as possible, and our team will go after whatever your requirements are.
If you’re after UGC, this typically includes full usage rights (including paid!) in-perpetuity.
For influencers, where applicable, we will negotiate on your behalf to find a sweet spot between your needs and the creators’ rates.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
At the moment, we have four main services.
Find out about our:
- Influencer Marketing Services, that enlist the help of talented and beloved Aussie creators to spread the word about your brand via the mouthpiece of their own channels.
- UGC Services, to secure a pipeline of high-performing user-generated content, for you to repurpose wherever you fancy – on socials, ads, websites… World is your oyster.
- Mass-Micro Creator Campaigns, to boost reach through broadcasting your brand messaging through the profiles of a large quantity of micro-influencers.
- Photography & Content Creation Services, for a fresh suite of brand assets and imagery ranging from eCommerce product photography to GIFs and lifestyle shoots.
- Events & Activations Services, including everything a brand needs to host the event of the century – from guest lists to outreach, on-site management and posted content deliverables.
- Content Library, a bespoke packaged service that includes every type of content that best aligns with your digital strategy, exactly when you need it.
- Creator Sourcing aka. our solution for brands who want to DIY in terms of outreach, briefing and comms – but need a little help identifying the talent to contact.
But if your wildest dreams involve a creator or content, we can usually make it happen…
Once you’ve started working on a campaign with us, the Sticki Discovery Tool will help in sourcing any influencer globally.
Via analysis of creator profiles and demographic details across every content-first social media channel, filtered by content niches, keywords, growth and engagement metrics, we’ll find talent that not only look like your target audience, but can speak to them too.
Throughout the campaign process, our team will happily share any information on creator or campaign performance. You just won’t be able to log into the tech platform or database on your own time, but we sure can pull lists and data points for you (*just tell us what you want!)
If you aren’t a customer, subscribe for updates on when our tech will be released to market.
Organic UGC is useful for social proof and brand love, but it is not built to hit a CPA or revenue target. It often lacks the polish, structure and clear call to action you need.
Sticki works with proven UGC creators to produce content that looks and feels native, but is planned from the start to convert. Our psychology backed briefing process bakes in hooks, objections and proof points, and every concept is shaped by what has worked in the data for brands like yours.
You still get authentic UGC style videos that you can use across organic social media!
The difference is that every asset is created by a creator who fits your brand and your audience, and every piece is designed to perform, not just look nice in your feed.
Sticki is an end-to-end content agency that manages, develops and scales UGC and Influencer Marketing campaigns. Our approach is simple. Backed by data, our performance-driven content strategies connect our clients (i.e. your brand) with creators who not only fit your target, but can use their social presence to speak to them too.
We will bring to life creator campaigns that launch, measure and scale your online presence.
Explore examples of our work / past campaigns via our case studies and portfolio pages.
We help you save time with our cutting-edge tech that evaluates millions of creators to find your perfect match(es) alongside our talent experts whose fortes lie in briefing masterpieces.
Sticki delivers the full start-to-finish process on all things UGC and Influencer Marketing.
This all depends on what you’re after. If you would like them to, then 100%.
Our strategies work best when tapping into the influencers’ audiences and followers. It’s important this is decided before your campaign commences, to save on campaign timeline delays later. We negotiate a minimum time period that the content needs to remain on their feed as well, so there’s no deleting after only a week – get your content the airtime it deserves.
It sure is possible – We can get you creators on hand to purely produce content for you to use as you wish.
Negotiating ad usage rights sometimes will incur an additional fee on the influencer’s end.
We aim to get you the most out of each piece of content, and this includes ad rights. On occasion, an influencer may elect to charge an additional fee for this, or provide time parameters in which the ads are allowed to run.
Our reporting capabilities have proven to be one of Sticki’s main differentiators (*as shouted out by some of our clients, past and present).
Our system of monthly reports outline key performance metrics for your campaign as a whole – including every creator and every piece of content within your campaign. Whilst every report can (and will) be tailored to what you’re area, typically they cover four key areas:
- Total Campaign Performance Data: Reach, impressions, likes, comments, shares, total views, total followers, total engagements, engagement rate, reach rates, cost per engagement, cost per thousand impressions, cost per view, and any ROI information.
- Campaign Audience Analysis: Age, location, gender, and any other key demographic traits of creators – we’ll break these down for you, so you don’t have to.
Beyond these data points, we provide qualitative insights into trends and the content itself too: Find out about it ALL, with more Sticki report inclusions like:
- Overall Campaign Sentiment: We’ll provide an executive analysis featuring any notable comments, shares, themes and more, to explore what worked / what didn’t.
- Findings & Insights: On both content and creator level, we’ll report on more stats (e.g. average watch time, best value creators, etc.) to uncover information like: What made your top-performer tick? Why did viewers drop-off after a specific watch time? Which hooks resonated with your audience best? All of these insights will be taken into the next round, supporting new ideas and new iterations to trial.
This all comes down to negotiations. At the end of the day, it’s your brand, but it’s the influencers work and their faces attached. We aim to get you as much ownership of the content as possible, and our team will go after whatever your requirements are.
If you’re after UGC, this typically includes full usage rights (including paid!) in-perpetuity.
For influencers, where applicable, we will negotiate on your behalf to find a sweet spot between your needs and the creators’ rates.
Our engagement begins with a discovery call to unpack your needs and ensure we’re a good fit. Campaigns are built bespoke to your goals, and if everything aligns, we will then craft a project plan that works for you.
As with all creator campaigns, the biggest variable comes down to the cost of creators. Our shopping list approach means you can spend as much (or as little) on creators, and we charge you our fee in a flat fixed cost.
Rest assured, everything will be discussed and made transparent with you from day dot. We’ll never charge out extra costs without the green light from you first.
In short, Sticki is not a cookie cutter, off the shelf solution.
But if that is what you’re looking for, we can recommend some great agencies out there. We pride ourselves on offering a world-class end-to-end service custom tailored to your needs, however that might look. So, for more information on services or costs, please get in touch here.
At the moment, we have four main services.
Find out about our:
- Influencer Marketing Services, that enlist the help of talented and beloved Aussie creators to spread the word about your brand via the mouthpiece of their own channels.
- UGC Services, to secure a pipeline of high-performing user-generated content, for you to repurpose wherever you fancy – on socials, ads, websites… World is your oyster.
- Mass-Micro Creator Campaigns, to boost reach through broadcasting your brand messaging through the profiles of a large quantity of micro-influencers.
- Photography & Content Creation Services, for a fresh suite of brand assets and imagery ranging from eCommerce product photography to GIFs and lifestyle shoots.
- Events & Activations Services, including everything a brand needs to host the event of the century – from guest lists to outreach, on-site management and posted content deliverables.
- Content Library, a bespoke packaged service that includes every type of content that best aligns with your digital strategy, exactly when you need it.
- Creator Sourcing aka. our solution for brands who want to DIY in terms of outreach, briefing and comms – but need a little help identifying the talent to contact.
But if your wildest dreams involve a creator or content, we can usually make it happen…
Once you’ve started working on a campaign with us, the Sticki Discovery Tool will help in sourcing any influencer globally.
Via analysis of creator profiles and demographic details across every content-first social media channel, filtered by content niches, keywords, growth and engagement metrics, we’ll find talent that not only look like your target audience, but can speak to them too.
Throughout the campaign process, our team will happily share any information on creator or campaign performance. You just won’t be able to log into the tech platform or database on your own time, but we sure can pull lists and data points for you (*just tell us what you want!)
If you aren’t a customer, subscribe for updates on when our tech will be released to market.
Organic UGC is useful for social proof and brand love, but it is not built to hit a CPA or revenue target. It often lacks the polish, structure and clear call to action you need.
Sticki works with proven UGC creators to produce content that looks and feels native, but is planned from the start to convert. Our psychology backed briefing process bakes in hooks, objections and proof points, and every concept is shaped by what has worked in the data for brands like yours.
You still get authentic UGC style videos that you can use across organic social media!
The difference is that every asset is created by a creator who fits your brand and your audience, and every piece is designed to perform, not just look nice in your feed.
Sticki is an end-to-end content agency that manages, develops and scales UGC and Influencer Marketing campaigns. Our approach is simple. Backed by data, our performance-driven content strategies connect our clients (i.e. your brand) with creators who not only fit your target, but can use their social presence to speak to them too.
We will bring to life creator campaigns that launch, measure and scale your online presence.
Explore examples of our work / past campaigns via our case studies and portfolio pages.
We help you save time with our cutting-edge tech that evaluates millions of creators to find your perfect match(es) alongside our talent experts whose fortes lie in briefing masterpieces.
Sticki delivers the full start-to-finish process on all things UGC and Influencer Marketing.
Still have questions?
If you have any other questions or need further information, don’t hesitate to contact us. Our team’s here to help you!