Invest Where Investment Works In FY 24/25

When it comes to hyping up Influencer Marketing, we’ll admit our biases.
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But we’re also data-driven and data-backed, which means that any claims we make have their roots in the fact that billions of hours are spent with creator content per year – approximately 13 times what people spend engaging with brand content.

This is only increasing YoY, meaning leaps and bounds more today… And then up again tomorrow.

If you’re reading this, it means we’ve officially entered a new financial year.

So, if you’re a business planning out marketing budgets and big strategy plans to trial in FY25, it’s definitely worthwhile allocating a fraction to creator partnerships, UGC and influencer campaigns. Millions of talented creators out there are keen for brand collaborations, and it doesn’t need to feel like searching for a needle in a haystack to find your brand the perfect one.

The Rising Influence of… Well, Influencers

We’ve had clients come to us with these words (*verbatim) – “If I tried marketing my brand today the same way I did with my old business 10 years ago, it would’ve flopped. Influencers never crossed my mind ONCE and now they’re the whole reason we get any sales!”

Content consumption trends are shifting dramatically.

According to latest statistics, not only are people spending more time engaging with creator content, but the trust and influence these creators wield are also skyrocketing.

• 63% of consumers trust influencer messages more than brands’
• Affiliate marketing, where companies pay influencers a commission for sending referral traffic and sales, is now worth over $14 billion in the US alone
• 88% of millennials say they value authenticity in the influencers they follow

But with more than six million online creators competing for a share of the market in Australia alone, it’s natural for brands to be stumped about where to begin.

After all, creators are talent. And each of them brings something to the table you’d love for your brand, but who exactly should be your crème de la crème, your perfect match, your knight in shining armour, your new brand representative?

Our recommendation: People who have already talked about your brand.

Sticki’s Discovery Tool

To help our clients keep track of who’s talking about them online, we’ve built out a Social Listening tool that’s made it easier than ever to uncover *everything* that’s being said about you / your brand / your product.

Really, the whole 5W1H (i.e. who, what, where, when, why, how) of it all.

And from there, open up a whole new avenue of sleuthing abilities that enable sourcing of creators from a pool of customers who already love you.

Track top performing posts on Instagram – but not just at a generic level. You can narrow down results by most prominent brands, creators, location, any niche hashtags, so on and so forth, or filter by your brand name too, to get true-blue unfiltered commentary from bona fide customers in the wild (aka. social media).

A little like this:

Our tool also allows for the set-up of weekly email notifications for new posts, find inspiration for your campaigns, and peel top-performing influencers off your competitors… But don’t tell them we said that.

Sticki’s Social Listening tool can help you:

1. Tune in to what your competitors are doing / saying / creating
2. Find out who really (and organically) loves your brand – perhaps even opening up an unexpected demographic you can now explore deeper into
3. Uncover what consumers are loving about your brand. Have you been capitalising on the right USPs? Or neglecting something underrated?
4. Put real names and real faces to your very real customers
5. Track brand mentions and monitor overall sentiments in the market
6. Save time by identifying potential influencers whom you know will want to collaborate with you, and likely in a way that will feel authentic

A New (Financial) Year’s Resolution

Here’s a new (financial) year’s resolution: Explore fresh and innovative ways to utilise your budget for Influencer Marketing.

Whether it’s through sponsored posts, product reviews, bringing to life the next big trend, or collaborative content creation, make sure you’re investing where investment works. After all, the future of marketing is here, and it’s driven by creators.Chat with our experts to find out exactly how to harness the power of influencers and drive success in FY24/25 here: Get Started With Sticki.

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